EveryMatrix alternative: rent modules or own the platform

What EveryMatrix sells and how it charges

EveryMatrix sells its platform as separate products, each with its own page: GamMatrix (platform management), OddsMatrix (sports betting), CasinoEngine (casino platform), SlotMatrix (aggregation and game integration), PartnerMatrix (affiliate marketing), PlayMatrix (live dealer), EngageSuite (gamification and promotions) and Bonus Guardian (bonus-abuse prevention).^[3] The home page's capability menu lists the same ground without the brand names — Platform as "PAM, wallets, payments and risk", Sports as "Online & retail betting, sports data", Casino as "Management and integration", Affiliate as "Management and intelligence system". Delivery is "Full omnichannel turnkey or modular delivery across casino and sports betting", and the site states "50+ MARKETS, 400+ CLIENTS".^[1]

The company reports growth and has been buying other suppliers. For 2024 it reported net revenue of €181m, "a 59% YoY increase", and EBITDA of "€101m – up 70% YoY".^[4] In July 2024 EveryMatrix acquired FSB Technology, "a leading B2B sportsbook technology supplier based in London"; the release says that "Once migrated to OddsMatrix", customers "will gain access to proven, tier-1 sportsbook and odds feeds products".^[5] For FSB's customers, that meant a new platform owner and a migration onto OddsMatrix.

No price list is published. track360, which sells affiliate and partner-management software, writes that "Five EveryMatrix modules carry no published pricing whatsoever, and no figure is available through B2B software marketplaces either. The commercial model is quote-only and negotiated per deal."^[6] igamingplatformproviders.com lists "93% of group revenue comes from revenue share" among its red flags and adds, in the same review, that "The group's 93% revenue-share mix is also not an operator's quoted percentage".^[7] Its contract ledger records EveryMatrix's revenue share as "Not established": "Most company revenue is revenue-share based, but no standard percentage charged to an operator is established."^[2]

One agreement has public numbers, and they come from that same ledger, not from EveryMatrix. It records that "One 2020 CasinoEngine plus Sportsbook agreement set EUR 6,400 monthly operational costs plus EUR 17,500 minimum fees for each product from month 19", which it totals as "€41,400/month"; compliance operational costs were "additional but unquantified" and VAT was excluded. The ledger calls these "Historical single-customer terms; not the current standard offer". On term and exit: the start period was 36 months, notice was "no less than 12 months' prior written notice after the start period", and the agreement made "remaining operational, compliance and minimum fees payable after operator early exit or EveryMatrix termination for operator breach, including pre-launch exit". In 2025 a court awarded "EUR 869,400 for 21 remaining months at EUR 41,400 per month".^[2]

EveryMatrix vs an own platform

Stay on EveryMatrix if…

1. 1.You use three or more modules and your team is small. Player accounts, wallet, payments, sportsbook, casino and affiliates from one supplier is what the modular catalogue is for.^[3] The same arithmetic works against you later: track360 writes that "Each additional EveryMatrix module you adopt increases the number of internal integrations that a future migration would need to unwind."^[6]
2. 2.You operate where EveryMatrix already operates and you hold your own licence. Turnkey customers use their own operating licence, per igamingplatformproviders.com,^[7] while EveryMatrix Software Limited holds Gambling Commission and Malta Gaming Authority licences of its own.^[1] If your advantage is marketing in those markets, the platform is a cost of doing business rather than a product decision.
3. 3.You want to replace one module, not the platform. Delivery is sold as "turnkey or modular",^[1] so you can own the part that differs, such as the wallet or the bonus logic, and keep the rest. Check the contract for how the minimums change when one product leaves: in the 2020 agreement on the ledger, the minimum was set per product.^[2]

Consider leaving EveryMatrix if…

1. 1.Symptom: the platform bill does not fall in a slow quarter. In the 2020 agreement on igamingplatformproviders.com's ledger, the minimum fee applied per product from month 19.^[2] If your volumes are seasonal or falling, minimums turn a variable cost into a fixed one.
2. 2.Symptom: every change touches three modules and two contracts. Adding modules adds internal integrations, which is why track360 writes that licensing modularity is not switching-cost modularity.^[6] The software you are asking to change is not yours: EveryMatrix "retains its software and derived-IP rights".^[8]
3. 3.Symptom: your analysts work from exports, not from your own database. igamingplatformproviders.com records that DataHub can replicate data continuously into an operator-controlled environment, but that a complete exit package is "not established".^[7] Ask what you would receive on the day you leave; the answer shows how far you are from owning your data.

A migration path in four steps

1. 1.Find the dates first. For each module, write down the earliest ordinary termination date and the notice period. In the 2020 agreement on the ledger those were month 48 and 12 months,^[2] so the decision to leave had to be taken at least a year before the exit.
2. 2.Replicate data from day one and define the exit package. The list to agree is the one igamingplatformproviders.com records as not established: credentials, KYC files, AML notes, bonus state, unsettled transactions and transition support.^[7] track360 also advises keeping "the partner-payout system and its historical attribution and player-lifetime-value records independent of the gaming platform", so that "a future platform migration does not simultaneously become an affiliate migration".^[6]
3. 3.Replace one module at a time. Start with the module whose minimum ends first or whose limits cost you most, build and certify its replacement, and run both in parallel with daily reconciliation of balances and settlements.
4. 4.Cut over by market or brand, with a rollback plan. One published migration ran in two stages split by licence: Intergame reported on 23 October 2023 that EveryMatrix "has launched its OddsMatrix sportsbook and turnkey solution, including its casino platform, player management and payments modules" with bet-at-home, and that the German migration followed "the earlier migration in February of players within bet-at-home's MGA-licensed business".^[11] Leaving works the same way in reverse.

The licence and payment-account side of the move is covered in leaving a white-label platform.

What drives the cost of building your own

These are the drivers, not a price.

• Player accounts and wallet. The ledger, balances, limits and audit trail that everything else depends on.
• Casino content. Every game provider is an integration with its own contract and certification; more on the casino aggregation layer.
• Sportsbook. An odds feed and trading, rented or built, plus settlement that keeps up after big events.
• Payments and KYC per market. Each payment provider and identity-check vendor is a separate integration and contract.
• Certification and licences. Testing against GLI-19 and GLI-33 or local rules,^[9] and a remote gambling software licence to manufacture, supply, install or adapt gambling software in Great Britain.^[10] Confirm the specifics for each market with a licensing lawyer.
• Bonus, CRM and affiliates. The modules with the most business rules; every rule you own is code you maintain.
• Operations and the migration itself. On-call cover around the clock, parallel running and reconciliation.

Disclosure: this page is published by amBrain. From amBrain's iGaming services: "Casino platform development with online casino games, sports betting engine, and player management." amBrain's iGaming figures: "12 operators live", "500+ third-party provider integrations". Every EveryMatrix fact on this page links to its source. EveryMatrix and its product names are trademarks of their owner and are used only to identify the products discussed.