AdTech
Ad tech platform alternatives: rent or own
Each page here takes one ad tech platform that is rented rather than owned and sets out what its vendor publishes about price, contract term, code, data and exit, next to the option of running your own platform. Every vendor fact links to its source and carries the date it was checked.
Pages in this section
- 01
Epom
Epom alternative: white-label ad tech you rent vs own
Epom's white-label DSP costs the higher of $250 a month or 5% of spend. What its published terms say about code, data and exit, and when an own DSP fits.
Facts checked: Sep 22, 2026
- 02
Google
Google Ad Manager alternative: when the free tier ends
Google Ad Manager is free up to 90–200M impressions a month, then paid per impression; 360 and log data cost extra. The alternatives, with prices.
Facts checked: Sep 22, 2026
- 03
Microsoft
Xandr DSP alternative after the Microsoft Invest shutdown
Microsoft said it would end media buying on Invest, the former Xandr DSP, from 28 February 2026. Rent another DSP or build your own: terms, fees, exit.
Facts checked: Sep 22, 2026
- 04
The Trade Desk
The Trade Desk alternatives: fee model, contract terms and when to run your own DSP
The Trade Desk charges a percentage of client spend on one-year terms that renew automatically. How StackAdapt, DV360, Amazon DSP, Beeswax, Epom and an own DSP compare.
Facts checked: Sep 23, 2026
- 05
AdButler
AdButler alternatives: when the add-ons outgrow the plan
AdButler plans run $179 to $2,988 a month, with API access, log-level data and targeting priced as add-ons. How Kevel, Revive, Broadstreet, Epom and an own ad server compare.
Facts checked: Sep 23, 2026
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