Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
我们做了什么
完整的DSP开发，包含广告主管理、广告活动控制、投放单元配置，以及带点击率跟踪的实时报表——全部围绕程序化广告的速度与清晰度设计。
报表中心——花费、展示量和效果分析的KPI趋势
背景
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
挑战
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
我们交付了什么
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
报表中心
报表看板展示KPI随时间的变化趋势——花费、展示量和衍生指标——并支持按广告主、广告活动、投放单元和日期区间筛选。数据接近实时更新，广告活动管理者可以快速反应。
广告主管理
平台全部广告主的集中视图。每一行展示关联的广告活动、投放单元、创意、状态，以及累计消耗与展示量。支持按投放中、关联广告活动和收藏筛选。
订单项控制
精细化的投放单元管理：投放状态开关、预算配置、创意数量，以及展示量和消耗的实时跟踪。支持 Banner、Video、CTV 和 DOOH 格式，可按单元排期。
可衡量的成果
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
技术栈
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