Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
Что мы построили
Полноценная разработка DSP: управление рекламодателями, контроль кампаний, настройка line item и отчётность в реальном времени с отслеживанием кликабельности — всё спроектировано ради скорости и прозрачности в programmatic-рекламе.
Центр отчётов — динамика KPI: расходы, показы и аналитика эффективности
Контекст
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
Задача
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
Что мы сделали
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Центр отчётов
Панель отчётности показывает динамику KPI во времени — расходы, показы и производные метрики — с фильтрами по рекламодателям, кампаниям, line item и диапазонам дат. Данные обновляются почти в реальном времени, чтобы менеджеры кампаний могли быстро реагировать.
Управление рекламодателями
Единое представление всех рекламодателей платформы. В каждой строке — связанные кампании, line items, креативы, статус, а также расход и показы за всё время. Поддерживает фильтрацию по активным, по связанным кампаниям и по избранным.
Управление line items
Детальное управление line items: переключатели статуса открутки, настройка бюджета, число креативов и отслеживание показов и расходов в реальном времени. Поддерживает форматы Banner, Video, CTV и DOOH с расписанием для каждой позиции.
Измеримые результаты
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Технологический стек
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