Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
O que construímos
Um desenvolvimento completo de DSP com gestão de anunciantes, controles de campanha, configuração de line items e relatórios em tempo real com acompanhamento de click-through rate - tudo projetado para velocidade e clareza na publicidade programática.
Central de relatórios - tendências de KPI com gasto, impressões e análise de performance
O contexto
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
O desafio
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
O que entregamos
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Central de relatórios
O dashboard de relatórios mostra a evolução dos KPIs ao longo do tempo - investimento, impressões e métricas derivadas - com filtros por anunciante, campanha, line item e período. Os dados atualizam em tempo quase real, para que os gestores de campanha possam reagir rápido.
Gestão de anunciantes
Uma visão central de todos os anunciantes da plataforma. Cada linha mostra campanhas associadas, line items, criativos, status e o gasto e as impressões acumulados. Permite filtrar por ativos, campanhas associadas e favoritos.
Controles de line items
Gestão detalhada de line items com controles de status de entrega, configuração de orçamento, contagem de criativos e acompanhamento de impressões e gasto em tempo real. Suporta os formatos Banner, Video, CTV e DOOH com agendamento por item.
Resultados mensuráveis
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Stack tecnológico
Need a Similar Platform?
We specialize in DSP development, SSP development, ad exchange engineering, and custom AdTech bidding infrastructure. Tell us about your project and we'll scope it out.