Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
私たちが作ったもの
広告主管理、キャンペーン制御、ラインアイテム設定、クリックスルー率を追跡するリアルタイムレポートまでを備えたDSPをフルスコープで開発しました。すべてはプログラマティック広告における速度と見通しのよさのための設計です。
レポートセンター：消化金額、インプレッション、パフォーマンス分析を含むKPIの推移
背景
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
課題
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
提供した成果
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
レポートセンター
レポートダッシュボードは、消化金額、インプレッション、派生指標といったKPIの推移を時系列で表示し、広告主、キャンペーン、ラインアイテム、期間で絞り込めます。データはほぼリアルタイムで更新されるため、キャンペーン担当者は素早く対応できます。
広告主管理
プラットフォーム上のすべての広告主を一元的に把握できるビューです。各行に、紐づくキャンペーン、ラインアイテム、クリエイティブ、ステータス、累計の消化額とインプレッションを表示します。アクティブ、紐づくキャンペーン、お気に入りでの絞り込みに対応します。
ラインアイテムの管理
配信ステータスの切り替え、予算設定、クリエイティブ数、インプレッションと消化金額のリアルタイム把握を備えた詳細なラインアイテム管理。Banner、Video、CTV、DOOHの各フォーマットに対応し、アイテムごとのスケジュール設定が可能です。
測定可能な成果
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
技術スタック
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