Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
Lo que construimos
Un desarrollo completo de DSP con gestión de anunciantes, control de campañas, configuración de line items e informes en tiempo real con seguimiento de la tasa de clics - todo diseñado para la velocidad y la claridad en la publicidad programática.
Centro de informes - Tendencias de KPI con gasto, impresiones y analítica de rendimiento
El contexto
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
El reto
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
Qué entregamos
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Centro de informes
El panel de informes muestra la evolución de los KPI en el tiempo (gasto, impresiones y métricas derivadas) con filtros por anunciante, campaña, line item y rango de fechas. Los datos se actualizan casi en tiempo real para que los gestores de campañas puedan reaccionar con rapidez.
Gestión de anunciantes
Una vista centralizada de todos los anunciantes de la plataforma. Cada fila muestra las campañas asociadas, los line items, las creatividades, el estado y el gasto e impresiones acumulados. Permite filtrar por activos, campañas asociadas y favoritos.
Controles de line items
Gestión detallada de line items con interruptores de estado de entrega, configuración de presupuesto, recuento de creatividades y seguimiento en tiempo real de impresiones y gasto. Admite los formatos Banner, Video, CTV y DOOH con programación por line item.
Resultados medibles
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Stack tecnológico
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