Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
Was wir gebaut haben
Eine vollständige DSP-Entwicklung mit Advertiser-Verwaltung, Kampagnensteuerung, Line-Item-Konfiguration und Echtzeit-Reporting inklusive Click-Through-Rate-Tracking – alles auf Geschwindigkeit und Klarheit im Programmatic Advertising ausgelegt.
Report Center - KPI-Trends mit Spend, Impressions und Performance-Analytics
Der Kontext
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
Die Herausforderung
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
Was wir geliefert haben
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Report Center
Das Reporting-Dashboard zeigt KPI-Trends im Zeitverlauf – Spend, Impressions und abgeleitete Kennzahlen – mit Filtern für Advertiser, Kampagnen, Line Items und Zeiträume. Die Daten aktualisieren sich nahezu in Echtzeit, sodass Kampagnenmanager schnell reagieren können.
Advertiser-Management
Eine zentrale Übersicht aller Advertiser auf der Plattform. Jede Zeile zeigt zugehörige Kampagnen, Line Items, Creatives, Status sowie Gesamtausgaben und Impressions. Filter nach aktiv, zugehörigen Kampagnen und Favoriten werden unterstützt.
Line-Item-Steuerung
Detailliertes Line-Item-Management mit Umschaltern für den Auslieferungsstatus, Budgetkonfiguration, Creative-Anzahl sowie Echtzeit-Tracking von Impressions und Spend. Unterstützt die Formate Banner, Video, CTV und DOOH mit Zeitplanung je Position.
Messbare Ergebnisse
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Technologie-Stack
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