Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
Ne İnşa Ettik
Reklamveren yönetimi, kampanya kontrolleri, line item yapılandırması ve tıklama oranı takibiyle gerçek zamanlı raporlama içeren eksiksiz bir DSP geliştirmesi - tümü programatik reklamcılıkta hız ve netlik için tasarlandı.
Rapor Merkezi - harcama, gösterim ve performans analitiğiyle KPI trendleri
Bağlam
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
Zorluk
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
Neyi Teslim Ettik
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Rapor Merkezi
Raporlama panosu, zaman içindeki KPI eğilimlerini - harcama, gösterim ve türetilmiş metrikler - reklamveren, kampanya, line item ve tarih aralığı filtreleriyle gösterir. Veriler neredeyse gerçek zamanlı güncellenir; böylece kampanya yöneticileri hızlı tepki verebilir.
Reklamveren Yönetimi
Platformdaki tüm reklamverenler için tek bir görünüm. Her satırda ilişkili kampanyalar, line item'lar, kreatifler, durum ve toplam harcama ile gösterim sayısı yer alır. Aktif olanlara, ilişkili kampanyalara ve favorilere göre filtreleme desteklenir.
Line Item Kontrolleri
Yayın durumu anahtarları, bütçe yapılandırması, kreatif sayıları ve gerçek zamanlı gösterim ile harcama takibiyle ayrıntılı line item yönetimi. Öğe bazında zamanlamayla Banner, Video, CTV ve DOOH formatlarını destekler.
Ölçülebilir Sonuçlar
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Teknoloji Yığını
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