Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
Ce que nous avons construit
Un développement DSP complet : gestion des annonceurs, pilotage des campagnes, configuration des line items et reporting en temps réel avec suivi du taux de clic — le tout conçu pour la vitesse et la clarté en publicité programmatique.
Centre de rapports - tendances des KPI avec dépenses, impressions et analyses de performance
Le contexte
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
Le défi
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
Ce que nous avons livré
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Centre de rapports
Le tableau de bord de reporting montre l'évolution des KPI dans le temps — dépenses, impressions et métriques dérivées — avec des filtres par annonceur, campagne, line item et période. Les données se rafraîchissent en quasi temps réel pour que les responsables de campagne réagissent vite.
Gestion des annonceurs
Une vue centralisée de tous les annonceurs de la plateforme. Chaque ligne affiche les campagnes associées, les line items, les créatives, le statut ainsi que les dépenses et impressions cumulées. Le filtrage par statut actif, campagnes associées et favoris est pris en charge.
Contrôles des line items
Gestion détaillée des line items avec bascules de statut de diffusion, configuration du budget, nombre de créations et suivi en temps réel des impressions et des dépenses. Prend en charge les formats Banner, Video, CTV et DOOH avec planification par ligne.
Résultats mesurables
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Stack technologique
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