Building the RTBBidder from the scratch
Client's task description
The OpenRTB Bidder is a programming advertising tool that supports real-time ad auctions. Developed entirely from the beginning, the project required exceptional performance and scalability
Process Requests in 30–40 ms
Keep responses fast
Filter Ads Using 30+ Criteria
Ensure accurate targeting at scale
Perform Geolocation-Based Matching
Show relevant ads to users
Handle 50,000 RPS
Ensure smooth bidding
Our solution
See how our solutions deliver real results
High-Speed PHP Execution Process
We used Laravel Octane and RoadRunner for fast script processing
The result
Consistently met the performance targets
Enhanced Rapid Search Capability
We integrated RediSearch for quick, location-based lookups
The results
Improved ad matching speed and accuracy
Efficient Data Handling System
We used ClickHouse for fast storage and querying of large data
The result
Maintained optimal performance with large loads
Reliable, Scalable Infrastructure
We implemented AWS services to guarantee high availability and reliability
The results
Achieved remarkable strong scalability and resilience
Results
High Performance
Low Latency
Accurate Targeting
