Full-Cycle DSP Platform for Programmatic Advertising
We built a demand-side platform from scratch as part of our DSP development - covering real-time bidding platform capabilities, campaign management, advertiser dashboards, reporting, and line item controls. The system processes millions of bid requests daily with sub-25ms response times across the ad exchange.
What We Built
A complete DSP development with advertiser management, campaign controls, line item configuration, and real-time reporting with click-through rate tracking - all designed for speed and clarity in programmatic advertising.
Report Center - KPI trends with spend, impressions, and performance analytics
The Context
The client needed a full demand-side platform that would handle the entire programmatic advertising workflow - from managing advertisers and campaigns to bidding infrastructure in real-time auctions and tracking delivery performance with attribution modeling.
Their previous setup relied on third-party tools stitched together, which created data silos, slow reporting, and limited control over bid logic and click-through rate optimization. They wanted a single ad exchange platform built specifically for their business model.
The Challenge
- Process millions of bid requests daily with response times under 25ms to remain competitive in RTB auctions
- Evaluate 30+ targeting conditions per impression - geo, device, frequency, audience segments - without adding latency
- Build a management layer for advertisers, campaigns, and line items with real-time spend and delivery tracking
- Provide clear reporting with KPI trends, cost breakdowns, and impression analytics across all campaigns
What We Delivered
RTB Bidder Engine
OpenRTB 2.x compliant real-time bidding platform processing up to 100K requests per second. Each bid decision in the bidding infrastructure evaluates 30+ audience targeting rules and responds in 10–25ms.
Advertiser Management
Dashboard for managing advertisers with campaign counts, creative tracking, spend monitoring, and lifetime impression data - all in one view.
Campaign & Line Items
Granular campaign controls with line item configuration for budget, delivery status, creative assignment, bid types (Banner, Video, CTV, DOOH), and scheduling.
Report Center
KPI trend visualization with configurable date ranges, advertiser/campaign filters, and breakdowns by spend, impressions, click-through rate, and attribution modeling metrics.
Multi-Format Support
Support for Banner, Video, CTV, and DOOH ad formats with format-specific bidding logic and creative management per line item.
Stability Under Load
Built to handle traffic spikes during peak hours without degradation. 99.9% uptime with automated failover and real-time health monitoring.
Report Center
The reporting dashboard shows KPI trends over time - spend, impressions, and derived metrics - with filters for advertisers, campaigns, line items, and date ranges. Data updates in near real-time so campaign managers can react quickly.
Advertiser Management
A central view for all advertisers on the platform. Each row shows associated campaigns, line items, creatives, status, and lifetime spend and impressions. Supports filtering by active, associated campaigns, and favorites.
Line Item Controls
Detailed line item management with delivery status toggles, budget configuration, creative counts, and real-time impression and spend tracking. Supports Banner, Video, CTV, and DOOH formats with per-item scheduling.
Measurable Outcomes
Sustained throughput without crashes or dropped requests
Fast enough to consistently win programmatic advertising auction slots
Evaluated per impression for precise ad delivery
Including high-traffic periods and peak hours
Technology Stack
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